PROBLEM:
Kamala Harris has fundamentally changed the election – politically and culturally.
SOLUTION:
To PERSUADE and - equally as important -
DISSUADE voters.
CONCEPT:
Empathize & Understand
To understand the concept, think like the demographic:
BLACK MEN & WOMEN
How do straight Black men view the current Democratic party?
How do socially conservative Black liberals see their "cultural allies"?
ULTRA-CONSERVATIVE ARAB-AMERICANS
In Michigan, news stories have featured Arab-Americans banning Pride Flags, as well as concerned parents protesting public schools sexual ondoctrination.
Many in these groups are REPULSED by the cultural changes in the Democratic Party.
We will take advantage of that.
Republicans must adopt the emotionally-charged, aggressive language so often used by Democrats.
Introducing Forward Project & Vote The R:
Persuading and Dissuading Voters
POLITICAL
ORGANIZATIONS
(501c4 & PAC)
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Left-leaning Independents (25-55)
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Black Men (25-25)
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Hispanic Men & Women (25-55)
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Arab-Americans
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Pittsburgh & Philadelphia, PA
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Detroit, MI
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Atlanta, GA
A 501c4:
Donors are NOT disclosed
A PAC: Tout down-ballot
candidates, Trump & the
Republican Party
REPUBLICAN APPEAL:
The evolving Republican Party, fueled by Trump's populist policies is drawing in non-traditional voters increasingly receptive to Republican messaging. They will significantly impact the upcoming election.
DEMOCRAT DISCONTENT:
Progressive policies have alienated young voters, especially the COVID lockdowns. These voters are more focused on everyday expenses like gas & groceries than progressive issues like pronouns.
VIDEO CONCEPTS
Audience: Straight Black Males - 00:15
Audience: African-American Voters - 00:15
Audience: Arab-Americans - 00:15
(*spec spot will be altered*)
MAIL CONCEPTS
AUDIENCE: Arab-Americans, Detroit / Dearborn (of course, can be replicated for other groups)
MORE
CONCEPTS
Audience: Socially Conservative Black Voters - 00:35
Audience: Young Adults. Young Parents - 1:00
Audience: Black Voters - 00:30
KEY DATA
THIN MARGINS: Every Vote Counts
2020 Results / 2024 Goals
Vote Tally Insights (2020)
In the 2020 election, the margins of victory in Georgia, Pennsylvania, and Michigan were razor-thin. Biden’s wins in these states were by 11,779 votes (GA), 80,555 votes (PA), and 154,188 votes (MI). That's a difference ranging from only 1 to 3-percentage points. These figures highlight the critical need to focus our efforts on these battlegrounds where – quite literally – every vote counts.
Our Potential Reach (2024)
Black Voters:
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Georgia: 2.2 million to 2.6 million registered.
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Pennsylvania: 960,000 to 1.1 million registered.
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Michigan: 840,000 to 980,000 registered.
Hispanic Voters:
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Georgia: 550,000 to 660,000 registered.
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Pennsylvania: 500,000 to 600,000 registered.
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Michigan: 250,000 to 300,000 registered.
Arab-American Voters:
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Michigan: There are over 200,000 registered voters who identify as Muslim, and the state has a broader Arab American population of approximately 300,000 people.
Registered Voters Ages 25-55 (Select Cities):
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Pittsburgh, PA: Approximately 150,000
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Philadelphia, PA: Approximately 350,000
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Detroit, MI: Approximately 250,000
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Atlanta, GA: Approximately 300,000
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Total Combined Registered Voters Ages 25-55: 1,050,000
(*These figures reflect the significant voter base within these age ranges across these key metro areas, emphasizing the importance of targeted campaign strategies to effectively reach and engage this demographic.)
TIMELINE
Start Date: August 23
End Date: November 5
Key Activities:
Launch the day after the Democratic convention ends, getting content and highlighting extreme speeches from the convention.
BUDGET
ESTIMATES
Campaign Strategy: Low Cost, Maximum Impact, 10 Weeks
Cost-Effective Advertising: Utilizing low-cost methods to deliver high-efficiency results.
Hyper-Targeted Campaigns: Precision targeting to reach key demographics with maximum effectiveness.
Optimized Outreach: Ensuring every dollar is used to its fullest potential for impactful, personalized engagement.
ESTIMATES FOR 10 WEEK PERIOD
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Cost Estimate: $200-$500/30sec spots on local targeted stations
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Frequency: 5 slots/day, 5 days/week, 10 weeks
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Total Estimate per City: $50,000 to $125,000
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Total for All Cities: $200,000 to $500,000
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Google AdWords & YouTube Pre-Roll
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Cost per Click/Impression: $0.50 to $2.00
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Impressions per City: 50,000 Voters
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Budget per City: $25,000 to $100,000
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Total for All Cities: $100,000 to $400,000
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Cost Estimate: $10,000 to $50,000 per city
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Total for All Cities: $40,000 to $200,000
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Cost Estimate per City: $50,000
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Total for All Cities: $200,000
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Cost Estimate per Postcard: $0.50 to $0.75
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Number of Postcards per City: 50,000
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Total Estimate per City: $25,000 to $37,500
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Total for All Cities: $100,000 to $150,000
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Cost Estimate per Text: $0.05 to $0.10
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Number of Texts per City: 50,000
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Total Estimate per City: $2,500 to $5,000
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Total for All Cities: $10,000 to $250,000
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LEGAL: $10,000
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RETAINER: $25,000 / Includes all strategy, communications, program management for all 10 weeks
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CREATIVE DEVELOPMENT: $25,000 / Includes creative of all ads, writing, editing, producing, scoring music, video production (:06 / :15 / :30 / :60 spots), design & content creation of mailers, crafting and personalization of text campaigns, scripting and production of radio ads.
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Cost Estimate: $10,000 to $50,000 per city
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Total for All Cities: $40,000 to $200,000
TOTAL BUDGET ESTIMATE
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RADIO ADVERTISING: $200,000 to $500,000
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DIGITAL ADVERTISING: $340,000 to $800,000
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MAIL CAMPAIGN: $100,000 to $150,000
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TEXT CAMPAIGN: $10,000 to $20,000
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RETAINER: $25,000
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CREATIVE DEVELOPMENT: $25,000
OVERALL TOTAL: $700,000 to $1,530,000
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Cost Estimate: $10,000 to $50,000 per city
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Total for All Cities: $40,000 to $200,000
CONTACT
OUR TEAM
Leadership Profile: Proven Success and Innovation
Creator and Director: Trey Radel
Trey Radel, a former Congressman, conservative talk show host and political operative, is known for
his out-of-the-box ideas, guerilla tactics, and expert branding and messaging. He has successfully
led campaigns, PACs, and 501(c)(4) organizations nationwide.
Radel's work has garnered earned media coverage in the New York Post, FOX News, CNN, and loads of
podcasts, amassing millions of views and large social media followings on his personal, professional, and client accounts.
Notable achievements include the first independent expenditure for Ron DeSantis in 2018, as well as federal, state, and local races throughout Florida and New York, including the most recent NYC mayoral campaign.
